The Marketing Momentum for Agencies Podcast aims to empower agency and consultancy founders, and their teams, to grow their businesses through marketing and sales excellence.
The podcast includes solo episodes and fantastic guest interviews. But whatever the episode, you are guaranteed to have ‘aha’ moments and actionable tips and advice highly relevant to your business. This BS and fluff-free zone helps you navigate the challenges and choppy waters of agency life.
The content covers the full spectrum of lead gen, marketing, and sales; marketing strategy, getting in front of your audience, building trust and relationships with your audience, motivating them to take action, and maximising sales.. LinkedIn Marketing is a recurring theme.
It provides inspiration, insight, wise counsel and opinions gained from 4 decades of marketing and sales experience. It will alert, inform, and empower you, talk about what works and what doesn’t and discuss what you can do, why you should consider it, and how to do it.
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The Marketing Momentum for Agencies Podcast aims to empower agency and consultancy founders, and their teams, to grow their businesses through marketing and sales excellence.
The podcast includes solo episodes and fantastic guest interviews. But whatever the episode, you are guaranteed to have ‘aha’ moments and actionable tips and advice highly relevant to your business. This BS and fluff-free zone helps you navigate the challenges and choppy waters of agency life.
The content covers the full spectrum of lead gen, marketing, and sales; marketing strategy, getting in front of your audience, building trust and relationships with your audience, motivating them to take action, and maximising sales.. LinkedIn Marketing is a recurring theme.
It provides inspiration, insight, wise counsel and opinions gained from 4 decades of marketing and sales experience. It will alert, inform, and empower you, talk about what works and what doesn’t and discuss what you can do, why you should consider it, and how to do it.
How to Get a Meeting with Anyone: A Revolution in Human Driven Prospecting
Marketing Momentum for Agencies
1 hour 2 minutes
4 months ago
How to Get a Meeting with Anyone: A Revolution in Human Driven Prospecting
Have you ever wondered what would happen if you sent a live pigeon to a Fortune 500 CEO to get a meeting?
Or would you like to know about a unique approach to land your dream meetings where response rates have exceeded 300% and ROI soars into the millions of per cent, even with senior people in large businesses?
If the answer to those questions is a resounding yes, listen in.
Tracey Burnett and Stu Heinecke explore unconventional strategies for getting meetings with high-profile individuals. They discuss the importance of audacity, creativity, and personalisation in outreach efforts, as well as the evolving landscape of sales and marketing in the age of AI. Through engaging anecdotes, highly successful campaigns and practical advice, they highlight how to navigate gatekeepers effectively, avoid spammy tactics, and leverage unique marketing to achieve impressive response rates.
It is not only enjoyable, but it’s likely to change the trajectory of your business.
CHAPTERS:
00:00
Introduction and Background
01:02
Audacious Strategies for Getting Meetings
05:54
The Cost-Effectiveness of Contact Marketing
11:57
Avoiding Spammy Outreach
15:01
The Power of Personalization in Marketing
22:19
Navigating Gatekeepers and Executive Assistants
28:04
The Role of Creativity in Sales
30:37
Adapting to AI and Digital Changes
36:00
Real-World Applications of Audacity
40:00
Mindset Shifts for Business Owners
41:33
Stories of Audacity in Action
48:00
Final Thoughts and Key Takeaways
BEST QUOTES
"If you would, open the box carefully, and inside the box is a pigeon."
"The thing that's different about contact marketing is that the cost per effort can range wildly."
"I think of them as talent scouts or maybe vice president of access."
"If you write a letter that accompanies whatever it is you're doing. Nobody's going to find that very interesting."
"You should be embracing AI wholeheartedly and approach it with just a daily enormous dose of curiosity."
ABOUT THE GUEST:
Stu Heinecke is a Wall Street Journal cartoonist, twice nominated Hall of Fame marketer and bestselling author. His latest book, the updated edition of ‘How to Get a Meeting with Anyone’, has been named one of the top 64 sales books of all time, and the #1 sales book ever written on prospecting.
Connect with Tracey on LinkedIn: www.linkedin.com/in/traceyburnett
Website: www.leadstosuccessglobal.com
Podcast website: www.marketingmomentumforagencies.com
Got a question? Give me a call: 0044 7877 042 804
Email: tracey@leadstosuccessglobal.com
Wix Studio is a platform built for all web creators to design, develop, and manage exceptional web projects at scale. Visit wix.com/studio
Get the first chapter of ‘How to Get a Meeting with Anyone for free at https://stuheinecke.com/
Connect with Stu https://www.linkedin.com/in/stuheinecke/
Marketing Momentum for Agencies
The Marketing Momentum for Agencies Podcast aims to empower agency and consultancy founders, and their teams, to grow their businesses through marketing and sales excellence.
The podcast includes solo episodes and fantastic guest interviews. But whatever the episode, you are guaranteed to have ‘aha’ moments and actionable tips and advice highly relevant to your business. This BS and fluff-free zone helps you navigate the challenges and choppy waters of agency life.
The content covers the full spectrum of lead gen, marketing, and sales; marketing strategy, getting in front of your audience, building trust and relationships with your audience, motivating them to take action, and maximising sales.. LinkedIn Marketing is a recurring theme.
It provides inspiration, insight, wise counsel and opinions gained from 4 decades of marketing and sales experience. It will alert, inform, and empower you, talk about what works and what doesn’t and discuss what you can do, why you should consider it, and how to do it.
