The Marketing Momentum for Agencies Podcast aims to empower agency and consultancy founders, and their teams, to grow their businesses through marketing and sales excellence.
The podcast includes solo episodes and fantastic guest interviews. But whatever the episode, you are guaranteed to have ‘aha’ moments and actionable tips and advice highly relevant to your business. This BS and fluff-free zone helps you navigate the challenges and choppy waters of agency life.
The content covers the full spectrum of lead gen, marketing, and sales; marketing strategy, getting in front of your audience, building trust and relationships with your audience, motivating them to take action, and maximising sales.. LinkedIn Marketing is a recurring theme.
It provides inspiration, insight, wise counsel and opinions gained from 4 decades of marketing and sales experience. It will alert, inform, and empower you, talk about what works and what doesn’t and discuss what you can do, why you should consider it, and how to do it.
All content for Marketing Momentum for Agencies is the property of Tracey Burnett and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
The Marketing Momentum for Agencies Podcast aims to empower agency and consultancy founders, and their teams, to grow their businesses through marketing and sales excellence.
The podcast includes solo episodes and fantastic guest interviews. But whatever the episode, you are guaranteed to have ‘aha’ moments and actionable tips and advice highly relevant to your business. This BS and fluff-free zone helps you navigate the challenges and choppy waters of agency life.
The content covers the full spectrum of lead gen, marketing, and sales; marketing strategy, getting in front of your audience, building trust and relationships with your audience, motivating them to take action, and maximising sales.. LinkedIn Marketing is a recurring theme.
It provides inspiration, insight, wise counsel and opinions gained from 4 decades of marketing and sales experience. It will alert, inform, and empower you, talk about what works and what doesn’t and discuss what you can do, why you should consider it, and how to do it.
Business Development: How to Win Big by Focusing Small
Marketing Momentum for Agencies
14 minutes
2 months ago
Business Development: How to Win Big by Focusing Small
Prospecting shouldn’t feel like spinning plates. Yet too many agencies waste hours blasting out generic LinkedIn messages, chasing hundreds of 'leads' that never convert. The truth? More prospects don’t equal more sales. They equal more noise, more wasted time, and fewer wins.
In this episode, Tracey Burnett shares her proven '20 Prospect Rule', a focused, account-based approach that helps you build genuine relationships and win better clients.
Tracey explains why cutting your bloated list down to 20 dream companies creates clarity, consistency, and results. She also shares creative, audacious outreach examples from sending prospects £1m to custom-fitted shirts and doves!
If you want to book more meetings, win more clients, and stop wasting time on dead-end outreach, this episode gives you the recipe for smarter prospecting.
CHAPTERS
00:00 The Power of Focused Prospecting
02:37 The 20 Prospect Rule
05:42 Creative Outreach Strategies
08:31 Building Meaningful Relationships
ABOUT THE HOST
Connect with Tracey on LinkedIn: www.linkedin.com/in/traceyburnett
Got a question? Give me a call: 0044 7877 042 804
Email: tracey@leadstosuccessglobal.com
Websites: www.leadstosuccessglobal.com
www.marketingmomentumforagencies.com
Wix Studio is a platform built for all web creators to design, develop, and manage exceptional web projects at scale. www.Wixstudio.com/
Marketing Momentum for Agencies
The Marketing Momentum for Agencies Podcast aims to empower agency and consultancy founders, and their teams, to grow their businesses through marketing and sales excellence.
The podcast includes solo episodes and fantastic guest interviews. But whatever the episode, you are guaranteed to have ‘aha’ moments and actionable tips and advice highly relevant to your business. This BS and fluff-free zone helps you navigate the challenges and choppy waters of agency life.
The content covers the full spectrum of lead gen, marketing, and sales; marketing strategy, getting in front of your audience, building trust and relationships with your audience, motivating them to take action, and maximising sales.. LinkedIn Marketing is a recurring theme.
It provides inspiration, insight, wise counsel and opinions gained from 4 decades of marketing and sales experience. It will alert, inform, and empower you, talk about what works and what doesn’t and discuss what you can do, why you should consider it, and how to do it.
