Prepare to have your marketing mindset revolutionized as we sit down with Mitch Duckler, the branding guru behind "The Future Ready Brand." Duckler, with his three decades of brand strategy expertise, pulls back the curtain on the seismic shifts rocking the marketing world. Through his enlightening discussions with over 40 CMOs, including the visionaries at Lexus, we get an insider's look at how personal data is reshaping personalized experiences,. In this conversation we bring the focus to ...
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Prepare to have your marketing mindset revolutionized as we sit down with Mitch Duckler, the branding guru behind "The Future Ready Brand." Duckler, with his three decades of brand strategy expertise, pulls back the curtain on the seismic shifts rocking the marketing world. Through his enlightening discussions with over 40 CMOs, including the visionaries at Lexus, we get an insider's look at how personal data is reshaping personalized experiences,. In this conversation we bring the focus to ...
Lufthansa's Integration of NFTs and Google's Stance on Web3
Marketing Meets Web3 by Step3
33 minutes
2 years ago
Lufthansa's Integration of NFTs and Google's Stance on Web3
What if your next airline ticket came with a unique non-fungible token (NFT)? Buckle up as we journey into the fascinating world of Web3 technologies, with a special focus on Luftfanser, a German airline pioneering the integration of NFTs from Polygon network into their loyalty program. Discover how such traditional industries are venturing into the realm of Web3, offering enhanced value to travellers, and how they're sparking innovation within their organizations to stay competitive. Just w...
Marketing Meets Web3 by Step3
Prepare to have your marketing mindset revolutionized as we sit down with Mitch Duckler, the branding guru behind "The Future Ready Brand." Duckler, with his three decades of brand strategy expertise, pulls back the curtain on the seismic shifts rocking the marketing world. Through his enlightening discussions with over 40 CMOs, including the visionaries at Lexus, we get an insider's look at how personal data is reshaping personalized experiences,. In this conversation we bring the focus to ...
