Scientific Advertising by Claude C. Hopkins: Foundational Lessons in Advertising From Over 100 Years Ago

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Marketing Meditations

Jesse Harrison

4 episodes

2 days ago

Talking all things marketing, careers and personal growth.

Marketing

Business

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Talking all things marketing, careers and personal growth.

Marketing

Business

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Scientific Advertising by Claude C. Hopkins: Foundational Lessons in Advertising From Over 100 Years Ago | #3

Marketing Meditations

28 minutes 12 seconds

3 months ago

Scientific Advertising by Claude C. Hopkins: Foundational Lessons in Advertising From Over 100 Years Ago | #3

Scientific Advertising is a book written by Claude C. Hopkins in 1923 and is cited by many advertising and marketing personalities as a "must-read" book.

In this episode, I break down the lessons we can learn from this book today as advertising & marketing professionals.

(00:00) Intro

(03:57) Advertising is Sales

(11:23) Psychology

(16:48) Information

(20:41) Strategy

(23:14) The Future of Advertising

(26:50) Summary

Read Scientific Advertising for free online: https://www.scientificadvertising.com/ScientificAdvertising.pdf

What did you think of this book? Contact me via LinkedIn: https://www.linkedin.com/in/jessedharrison/

Marketing Meditations is hosted and produced by Jesse Harrison.