Marketing Meanders: The Marketing Podcast for Marketers and Small Business Owners
Sam Birkett and Sally Green
128 episodes
4 months ago
Welcome to Marketing Meanders with Sally and Sam, the fortnightly podcast with over 50 years of marketing experience squashed into each episode.
We discuss the many aspects of marketing, emerging trends, and challenges we all face in marketing our businesses, sharing our own experiences and advice from industry experts. If you're a marketer, you'll recognise some of the stories we tell, and if you are a small business owner, hopefully, we'll answer a question or two.
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Welcome to Marketing Meanders with Sally and Sam, the fortnightly podcast with over 50 years of marketing experience squashed into each episode.
We discuss the many aspects of marketing, emerging trends, and challenges we all face in marketing our businesses, sharing our own experiences and advice from industry experts. If you're a marketer, you'll recognise some of the stories we tell, and if you are a small business owner, hopefully, we'll answer a question or two.
Micro-Segmentation and Granularity within Marketing - Part 2
Marketing Meanders: The Marketing Podcast for Marketers and Small Business Owners
23 minutes
2 years ago
Micro-Segmentation and Granularity within Marketing - Part 2
In part two of their discussion of Micro-Segmentation and Granularity, Sally and Sam discuss the difficulty of personalizing a brand for a large customer base, and the importance of alignment within businesses to facilitate customer segmentation.
Marketing Meanders: The Marketing Podcast for Marketers and Small Business Owners
Welcome to Marketing Meanders with Sally and Sam, the fortnightly podcast with over 50 years of marketing experience squashed into each episode.
We discuss the many aspects of marketing, emerging trends, and challenges we all face in marketing our businesses, sharing our own experiences and advice from industry experts. If you're a marketer, you'll recognise some of the stories we tell, and if you are a small business owner, hopefully, we'll answer a question or two.
