In this two-part episode, Sally, and Sam are joined by Chris Barnett, founder of 1973 Limited, who delivers a tour de force in email marketing. Chris shares his background and the origin story of his company, which he started with his friend Dave Black. Initially focusing on web development, the company gradually shifted to email marketing, earning a strong reputation in the field. Key topics include the importance of data quality, segmentation, and relevancy in email campaigns. Chris emphasises the skills and best practices required for creating effective emails, including considerations for design, deliverability, and user experience. He also discusses the evolving role of email in marketing toolkits and offers insights into the potential of newsletters for building brand trust and engagement.
We hope you enjoy gaining all the valuable insights!