Corporate brands admire start-ups for their agility, to be able to make fast decisions and innovate on a rapid pace.
But what can start-ups learn from the corporations that run like a machinery with hundreds and thousands of staff.
We are speaking with Aatif Basheer who knows that B2B marketing space inside out. He has a more than 10 Years of track records of working for brands and agencies serving corporates.
Based in London, he spends his focus on Marketing Technology, Inbound marketing (SEM, Display and Social Advertising) and CRM integration.
He currently is the Head of Marketing at Preqin, a financial technology consultancy firm.
Speaking about corporates, everything happens on a different level. Decisions take longer, budgets are bigger, but also the tool stack is way different.
Not everything works smooth at Corporates. For example, Aatif shares that the tools which corporates use are often outdated because adoption of new technology naturally takes time.
With this conversation we aim to shed light into the benefits of both types of company structure. There are plenty of elements each side can learn from each other and implement best practices to become a more efficient and effective organization.
We chat with Aatif about:
- The future of the marketing agency model
- In-house vs. Outsourced marketing
- How to break down the marketing function into different departments
- Marketing leadership and management
- The KPI to keep track of on a weekly and monthly basis
- Influencer marketing as a launchpad to get your message out
- Why inbound marketing pays off
- The corporate buying process
Listen in to this episode of the Marketing Mavericks Show. If you enjoy the content, make sure you like the video and subscribe and let us know any questions in the comments below!
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