Turning Google Ads into Profit in B2B Lead Generation – David Koves

Let’s hear from someone who knows Google from the inside and from running an own marketing agency. David Koves is a digital advertising agency owner with a focus on generating profitable Google ad campaigns for e-commerce and B2B lead generation clients.

Google ads make it possible to instantly generate clicks to your product or service. It sounds like the ideal business model to turn advertising into profit, but how does it really work? How money does it take? What’s a good ROAS (Return on advertising spent)?

These and more in-depth questions we have asked David to learn from his expertise in managing more than 100+ digital advertising spend over the last 10 years.

In this conversation we chat about David’s time at Google, working as an agency program manager as well as the growth and learnings from building Red2Green Digital, his advertising agency based in New York City, US.


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