One of the places where super passionate software enthusiasts meet is the online community of ProductHunt.
It’s a place to discover new software and engage with founders. We asked ourselves what it takes to pull off a big launch on ProductHunt, to get tons of upvotes and got a product which generates curiosity.
Greg from Claimer.com, a R&D tax credit service from the UK, managed a ProductHunt launch of their software in February this year. In this new episode, Greg reveals what made their launch a success, reaching one of the highest trading products of their launch day, growing to more than 200 upvotes.
ProductHunt is about much more than getting upvotes. It's an opportunity to get free traffic, get known to thousands of people and to gain feedback on the product. Greg mentioned that he got lots of value from the conversations with users on the platform.
Learn from Greg how to Prepare, Manage and Promote a ProductHunt launch:
- When is the best time to launch on ProductHunt in the lifespan of a software business
- Why the freshness of upvotes matters
- The role of PH for the tech ecosystem & community
- How to prepare for a big launch (The weeks and months ahead)
- The right timing and day to launch and get engagement
- How to use PH to gain valuable product feedback
- What Greg would do differently if he launched again
- How to grow a brand without outbound marketing, entirely with word of mouth and referrals and affiliate marketing
Listen in to this episode of the Marketing Mavericks Show. If you enjoy the content, make sure you like the video and subscribe and let us know any questions in the comments below!
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