Grow B2B Sales with Facebook Ads – Media Buyer Arman Arnanian

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Marketing Mavericks Show

26 episodes

1 day ago

Insights into Digital Marketing & Growth Hacking and behind-the-scenes looks into our journey of building a SaaS start-up. We are sharing our learnings, knowledge and experience from running hundreds of digital marketing campaigns, covering topics like B2B Marketing, Growthhacking & Entrepreneurship. Hosted by the Co-Founders of LeadGen App Christopher Lier and Waseem Bashir

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Grow B2B Sales with Facebook Ads – Media Buyer Arman Arnanian - Marketing Mavericks Show #22

Marketing Mavericks Show

27 minutes 46 seconds

4 years ago

Grow B2B Sales with Facebook Ads – Media Buyer Arman Arnanian - Marketing Mavericks Show #22

Is Facebook the right medium to grow B2B sales?

Absolutely, says Arman Ananian, agency owner and Facebook ads specialist. We talk with Arman about all things Facebook Advertising, from targeting strategies, creatives to the importance of the sales team and follow-up.

Arman started running ads for his own drop-shipping business. Being specialized in Facebook ads, in 2019 he got recruited to join the newly formed advertising agency CardoneKern.com, run by paid media expert Frank Kern and sales expert and business owner Grant Cardone.

We talk about his time in the US, working with Frank and his team, managing big client accounts. As CardoneKern transformed in Cardone Advertising, he made the jump to fully focus on his own agency, Arev Media.

We get into the nitty gritty of Facebook ads, going deep into the numbers of two different B2B case studies. Arman highlights the importance of asking for phone numbers in lead ads, nuances in ads set-up and the use of creatives to maximize clicks.

What You Will Learn In this Show

· The top factors to make Facebook ads profitable

· How Facebook ads can work in B2B

· Minimum and optimal budget for running PPC ads

· Behind the scenes of working with Grant Cardone and Frank Kern at Cardone Advertising

· Running ad funnels with educational content

· Discussing 2 case studies with number of ad spend, cost per leads, and return (ROI)

Quotes

“The most important factor for making Facebook ads profitable is that the business has a functioning sales process and team to handle incoming leads quickly”.

“Retargeting users visiting your website with Facebook is very powerful”.

“The phone number is the most valuable piece of information to ask for in Facebook lead ads”.

“You got to leave dynamic creatives running on it own for some time to let it keep optimizing”.

Resources

Arman's Facebook ads agency Arev Media: https://arevmedia.com

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#leadgeneration #b2bsaas #facebookads #facebookadvertising #mediabuyer #agencyowner #marketingagency