Effective marketing is defined as maintaining and promoting a balance between brand story, brand position, and brand journey.

Here's 3 ways to grow your brand:

Brand story is about who you are. It involves sharing your mission, vision, and values to potential customers. Your story is what separates you from your competition.

Brand position is about what you do and how you do it. It involves shedding light on a potential customer’s problem. By identifying their problem, you can showcase how your solution can solve everything. Then, you convince them to take action.

Brand journey is about how you deliver those solutions and keep customers coming back. It involves displaying how you have helped and demonstrated value to current and potential customers. Once you have served customers well, it is the process of moving them into recurring customers and possibly a raving fan.

Read more here: https://catalystbrandgroup.com/brand-strategy-in-marketing-to-grow-your-business/

Watch the full video here: https://www.youtube.com/watch?v=JJJ1QbS3FE4 

#branding #marketing #design #graphicdesign #logo #brand  #digitalmarketing #business #socialmedia #advertising  #socialmediamarketing #logodesigner #graphicdesigner #designer  #entrepreneur #creative #art #brandidentity #logodesign  #marketingdigital #smallbusiness #dise #instagram #brandingdesign  #webdesign #illustration #photography #logos #fashion #bhfyp