Marketing automation takes advantage of various software to automate various marketing strategies and processes so you can do lead generation, nurture leads, and close them. 

For a visual, think of a plane. Your marketing strategy is the plane, the process that is doing the moving and shaking and flying customers from capture to close. Your marketing automation software is the pilot. It is making sure the process is going in the right direction and making it to its destination, each and every time, without incident. Your employees are the flight attendants. They are checking on the customers and making sure they feel seen, heard, and cared for throughout the entire process.

Finding the right pilot, in this example, can be the difference between success and failure, no matter how sturdy your plane or nurturing your attendants.

Read more here: https://catalystbrandgroup.com/marketing-automation-will-grow-your-business/ 

Watch full video here: https://youtu.be/tbxQWnujWHg

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