Mastering TikTok Marketing: Insights from TikTok NZ's Carsten Grueber
Are you a business owner or marketer wondering if TikTok is the right platform for you? Think it's just for the younger generation filled with dance videos and viral challenges? It's time to rethink.
In this episode of Marketing Masters: The Art and Science of Modern Marketing, Zania sits down with Carsten Grueber, the Country Manager for TikTok New Zealand. With an impressive career at global giants like Google, Facebook, and now TikTok, Carsten brings unparalleled insights into how businesses of all sizes can leverage TikTok's unique platform.
What You'll Learn:
The Real TikTok Demographics: Discover why TikTok isn't just for the young ones anymore and how the platform's user base is diversifying rapidly.
Demystifying the Algorithm: Get an insider's view on how TikTok's algorithm uses micro-signals to tailor content, and how you can make it work for your brand.
Content That Resonates: Learn why authenticity and less-polished content often outperform highly produced videos, and how storytelling and creativity are key to success.
Practical Strategies: Find out why taking small steps and testing different types of content can lead to big wins, even if you're a small or medium-sized business new to TikTok.
Success Stories: Be inspired by brands like MECCA, Les Mills, One New Zealand, and Skinny, who are effectively engaging their audiences through TikTok by embracing authenticity and creativity.
The Infinity Loop of Marketing: Understand why TikTok challenges the traditional marketing funnel and how engagement leads to a continuous cycle of brand interaction and growth.
Future Trends: Hear Carsten's thoughts on the rise of social commerce, the integration of AI in content creation, and why short-form video content is here to stay.
Whether you're just starting out on TikTok or looking to refine your strategy, this episode is packed with actionable insights that can help you connect with your audience in meaningful ways.
Ready to Unlock TikTok's Potential?
Listen now to learn from one of the industry's leading experts and take your marketing game to the next level!