In this episode of Marketing Masters - The Art and Science of Modern Marketing, we sit down with Kelsi Boocock, aka Healthy Kelsi, to talk content, community, and NZ's first-ever plant-based canned protein shake!

What started as a lockdown side hustle sharing recipes on social has grown into a powerhouse wellness brand. Today, Kelsi has a following of over 500,000, her own supplement line (Second Nature Supplements), and Schnack – New Zealand’s first plant-based protein drink in a can.

We unpack:

• The content habits that built her brand

• How audience feedback led to new products

• Balancing creativity with business logistics

• The magic of showing up authentically (and how her dad became a brand character)

  
  

If you’ve ever wondered how creators become founders, this episode is packed with insights and inspiration.

🎧 Listen now and follow Marketing Masters for more conversations with the minds shaping modern marketing.

#MarketingMasters #HealthyKelsi #Schnack #SecondNature #ContentToCommerce #NZBusiness #KiwiFounders #SocialMediaMarketing