The weekly marketing and entrepreneurship podcast where I jump into interviews with some of the most interesting people I have met throughout my career. From CMOs and agency founders to social media executives and freelancers, you'll hear their different perspectives on marketing and how to build a brand.
All content for Marketing Mashup is the property of James McKinven and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
The weekly marketing and entrepreneurship podcast where I jump into interviews with some of the most interesting people I have met throughout my career. From CMOs and agency founders to social media executives and freelancers, you'll hear their different perspectives on marketing and how to build a brand.
HubSpot's CEO Brian Halligan on Inbound, what's next in marketing and more
Marketing Mashup
46 minutes
6 years ago
HubSpot's CEO Brian Halligan on Inbound, what's next in marketing and more
HubSpot CEO Brian Halligan has seen a huge shift in the marketing industry since he co-founded his company HubSpot with Dharmesh Shah in 2006. I sit down with him to discuss why he started HubSpot, whether Inbound marketing still works, why he retired the funnel in favour of the flywheel and what the future marketer looks like.
Marketing Mashup
The weekly marketing and entrepreneurship podcast where I jump into interviews with some of the most interesting people I have met throughout my career. From CMOs and agency founders to social media executives and freelancers, you'll hear their different perspectives on marketing and how to build a brand.
