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Marketing Management with Prateek
Prateek Vig
8 episodes
3 days ago
A whole concept of Marketing Management
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Marketing
Business
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All content for Marketing Management with Prateek is the property of Prateek Vig and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
A whole concept of Marketing Management
Show more...
Marketing
Business
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Part 2B Business Unit Strategic Planning & Product Planning: The Nature and Contents of a Marketing
Marketing Management with Prateek
31 minutes 21 seconds
5 years ago
Part 2B Business Unit Strategic Planning & Product Planning: The Nature and Contents of a Marketing
We started with the basics of strategic planning and the need for a flexible and long-term approach, so you can zig when the market, competition, or internal issues. All of these factors should provide a framework for how you can engage with the following plans, starting with financial planning. Strategic planning is used to define and manage an organization’s strategic missions and initiatives, especially in larger enterprises where uncertainty produces conflicts.At a high level, a product plan or roadmap does the following: Provides the guiding strategy for your product Details the work required for your product Evaluate how new features and functionality impact planned work
Marketing Management with Prateek
A whole concept of Marketing Management