A good customer relationship is when the customers have a consistent customer experience every time they interact with the business and leaves them with a good impression. There is mutual regard and understanding between the customers and business thus extends for a long period of time. The actions for building strong customer relationships embody providing real time support and also proactively offering solutions that are geared towards customer success. Customer relations aims to create a mutually beneficial relationship with the customer that extends beyond the initial purchase. In order to build good customer relationships you need to: Customize your approach with warm greetings depending upon the scenario. Make your customers feel that you understand what they want. Know that some customers are more interested in the ways you build customer relationships than your products or services. Keep your customers notified about the things they are interested to do business with you.