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Marketing Made Social
Vicki Jakes
5 episodes
5 days ago
Marketing Made Social is a podcast that dives deep into the world of social media marketing, offering actionable insights, strategies, and real-world advice to help businesses thrive online. Hosted by Vicki Jakes, each episode breaks down the latest trends in social ads, social media management, and content creation. Whether you’re a brand owner, marketer, or entrepreneur, Marketing Made Social provides practical tips to boost your online presence, generate leads, and build lasting connections with your audience—all with a focus on keeping marketing approachable and genuinely social.
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Marketing
Business
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All content for Marketing Made Social is the property of Vicki Jakes and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Marketing Made Social is a podcast that dives deep into the world of social media marketing, offering actionable insights, strategies, and real-world advice to help businesses thrive online. Hosted by Vicki Jakes, each episode breaks down the latest trends in social ads, social media management, and content creation. Whether you’re a brand owner, marketer, or entrepreneur, Marketing Made Social provides practical tips to boost your online presence, generate leads, and build lasting connections with your audience—all with a focus on keeping marketing approachable and genuinely social.
Show more...
Marketing
Business
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Why Facebook Ad Targeting Doesn’t Work Like It Used To
Marketing Made Social
19 minutes 26 seconds
5 days ago
Why Facebook Ad Targeting Doesn’t Work Like It Used To

You’re still trying to run Facebook ads like it’s 2018 — tight exclusions, interest stacking, demographic slicing. Meanwhile, Meta is ignoring most of it.

In this solo episode, I walk you through:

  • What actually changed with iOS 14+

  • Why old-school retargeting is barely functioning

  • What broad targeting really means (and why it works)

  • The shift from who you target to how you speak to them

📍 Ready to stop wasting budget?
Book a review → https://sales.socialadssquad.com/ad-audit-strategic-test-plan/

Or come DM me on Instagram, LinkedIn, or TikTok @marketingmadesocial

Marketing Made Social
Marketing Made Social is a podcast that dives deep into the world of social media marketing, offering actionable insights, strategies, and real-world advice to help businesses thrive online. Hosted by Vicki Jakes, each episode breaks down the latest trends in social ads, social media management, and content creation. Whether you’re a brand owner, marketer, or entrepreneur, Marketing Made Social provides practical tips to boost your online presence, generate leads, and build lasting connections with your audience—all with a focus on keeping marketing approachable and genuinely social.