Isaac Rudansky — The Structures of Commercially Profitable Omnichannel Ads Strategies (Part 1)

https://is1-ssl.mzstatic.com/image/thumb/Podcasts211/v4/b8/b6/25/b8b625de-2ed8-5bd3-f664-6f6d041e5263/mza_15987677684317238885.jpg/600x600bb.jpg

Marketing Leadership Podcast: Strategies From Wise D2C & B2B Marketers

Dots Loves Marketing

126 episodes

3 days ago

Join me as I soak up wisdom from CMOs, thought leaders, and marketing-loving business leaders worldwide. Together, we'll uncover the secrets of Brand Marketing and Performance Marketing Strategies, from organic and paid media campaigns to marketing intelligence for predictable business growth. Our scope covers the D2C and B2B world. So far, we've had Bryan Kramer, Howard Tiersky, Neal Schaffer, Robert Rose, Drew Neisser, Julian Juenemann, Rand Fishkin, Dana DiTomaso, Ardath Albee, David Bain, Andrew Davis, Pam Moore and Pam Didnier, Mark Mark Schaefer, and many other great marketing leaders. No marketing fluff here, guys - promise! Don't forget to "smash" that review button to help this content get to more marketers like yourself (you know, the algorithm).

Marketing

Business

RSS

All content for Marketing Leadership Podcast: Strategies From Wise D2C & B2B Marketers is the property of Dots Loves Marketing and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business

https://files.cohostpodcasting.com/cohost/f6c98cd4-2d79-4714-97f2-b06ae160d3a8/shows/1158e2af-de47-49d5-9b34-6023b0f229ce/episodes/08add93b-b4bf-4457-bfa3-14e9c1067ed8/b09eefb6dc.jpg

Isaac Rudansky — The Structures of Commercially Profitable Omnichannel Ads Strategies (Part 1)

Marketing Leadership Podcast: Strategies From Wise D2C & B2B Marketers

25 minutes 54 seconds

3 days ago

Isaac Rudansky — The Structures of Commercially Profitable Omnichannel Ads Strategies (Part 1)

Dots Oyebolu talks with Isaac Rudansky, CEO of AdVenture Media Group. Isaac charts his path from artist to agency leader and explains why context still drives effective advertising. He compares contextual with behavioral targeting, outlines why precision promises often fall short, and discusses how teams can measure omnichannel impact when attribution is murky. Isaac closes with practical proxy metrics for lift and a focus on overall marketing efficiency.

Key Takeaways:

00:00 Introduction.

01:24 A creative background can inform the building of a successful agency.

02:47 Early hands-on campaigns demonstrate a path to starting a business.

05:29 Contextual advertising aligns messages with surrounding content.

07:15 Behavioral targeting can be costly and often misreads intent.

10:40 Changes to cookies require new approaches to maintain relevancy.

11:51 Matching the message to the moment improves engagement.

20:07 Brand search lift provides a useful proxy for campaign impact.

21:13 Transparency and a marketing efficiency ratio keep teams aligned.

Resources Mentioned:

Isaac Rudansky

https://www.linkedin.com/in/isaacrudansky/

AdVenture Media Group | LinkedIn

https://www.linkedin.com/company/adventure-media-group-llc/

AdVenture Media Group | Website

https://www.adventureppc.com/

AdVenture Academy

https://learning.adventureppc.com

Insightful Links:

https://www.singlegrain.com/blog/ms/omnichannel-marketing-strategy/

https://www.mckinsey.com/featured-insights/mckinsey-explainers/what-is-omnichannel-marketing

https://advertising.amazon.com/en-ca/library/guides/omnichannel-marketing

Thanks for listening to the “Marketing Leadership” podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.

We appreciate the enthusiasm and support from our community. Currently, we are not accepting new guest interview requests as we focus on our existing lineup. We will announce when we reopen for new submissions. In the meantime, feel free to explore our past episodes and stay tuned for updates on future opportunities.

#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds