Deep dive into exciting marketing related topics and get insights from both practitioneers and researchers. Follow us on our journey where we explore the latest marketing trends and the interlinkages between the industry and the academic sphere. Get equiped with experience and knowledge that goes beyond the traditional curriculum together with the Copenhagen Business School student organization MarketingLab.
All content for Marketing Laboratory is the property of MarketingLab and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Deep dive into exciting marketing related topics and get insights from both practitioneers and researchers. Follow us on our journey where we explore the latest marketing trends and the interlinkages between the industry and the academic sphere. Get equiped with experience and knowledge that goes beyond the traditional curriculum together with the Copenhagen Business School student organization MarketingLab.
Understanding Influencer Marketing with Tailify and Marina Leban
Marketing Laboratory
32 minutes 53 seconds
4 years ago
Understanding Influencer Marketing with Tailify and Marina Leban
Tailify's uniqueness lies within their scientific approach to influencer marketing, through which they seek to re-invent marketing and help companies creating brands that customers love and trust. In this episode, you get to hear more about that, as we have invited Alan Gray, Tailify's own Social Psychologist and Behavioural Change Analyst, and Marina Leban, Post-doctoral Researcher in Marketing at Copenhagen Business School. Together, they discuss the development of influencer marketing, as well the main opportunities and challenges associated with trust, authenticity, and the social relationship between the influencer and customer. You don't want to miss this!
Marketing Laboratory
Deep dive into exciting marketing related topics and get insights from both practitioneers and researchers. Follow us on our journey where we explore the latest marketing trends and the interlinkages between the industry and the academic sphere. Get equiped with experience and knowledge that goes beyond the traditional curriculum together with the Copenhagen Business School student organization MarketingLab.
