In this sixth episode of the Marketing Laboratory, you get to tune into the conversation that MarketingLab's president Andreas had with the two consultants Frederik Jensen and Andreas B. Stær from Inviso - a consultancy bureau helping firm to optimize and develop their business using data. Together, they discuss one of Inviso's most recent success stories, which is focused on how they utilized data to enhance the webshop of one of the world’s biggest sports brands. This leads up to a broader conversation on the role of data within e-commerce and the learnings that have emerged from the various cases that Inviso has been involved in.