In this episode, recorded just before the summer holidays, our host Rasmus is talking to Karina Rothoff Brix, the Country Manager in Denmark at Firi. Firi is the Nordic’s largest cryptocurrency exchange.
Firi was founded in 2017 in Norway, and counts more than 130 thousand customers there. Earlier this year, Karina wrote a book “Crypto and blockchain made simple”.Before that, Karina founded NEXUS while she was studying at CBS, before coming back to head up CSE during several years of fast growth
Tune in to hear about CSE, how she got into the cryptocurrency space and what’s next for Firi
Bonus: use the code "mlab" (lowercase) when signing up for 100 DKK towards your first crypto investment on firi.com
COPUS is a strategic communications agency that helps businesses of all sizes craft compelling stories and elevate their brands. Today we talked with co-founder Julius Gabel about what they do, why they do it and how they got there.
Tune in to hear our newest podcast with this CBS alum, where we also hear about CSE, early cases with SOUNDBOKS, and his invitation to get in touch to join their growing team
Pas Normal is one of the leading brands for cycling apparel. Today we talked with Kasper Klausen who is responsible for their social media marketing.
Tune in to hear about cycling in Malta, and why the whole marketing world got blindsided by iOS14.5!
Today we talk about what you can do with marketing after your studies, and how Cand can help you get there!
Cand is a talent management agency that connects companies with talented students looking for student jobs which can continue after their studies. Tune in to hear about how Ellen Glennung went from student employee to indispensable marketer, and how Mattias Buccinná supports students through Cand. You don’t want to miss this!
Our guests:
Mattias Buccinná, Partner Relations Manager at Cand,
Ellen Glennung, a former Cand Academy member now with WebCRM.
Åbn is a startup that has developed what they call the “Cloud”, a product that improves indoor climate by indicating when the CO2 levels in a room are too high, and windows need to be opened. In this episode, we get to talk to the two founders Kristoffer and Valdemar. Tune in to hear about how they have succeeded in transforming a school project into a business, and how they continuously put their customer in focus to innovate their product and fulfill their vision.
In this episode of Marketing Laboratory, you will learn about growth hacking with Taylor Ryan, an accomplished entrepreneur, keynote speaker, and growth hacker. Taylor is the CEO of Klint Marketing - an international Marketing Agency based in Copenhagen. Originally from Washington DC, Taylor is a 6x Start-up Founder with 13 years of digital Marketing Experience. Over the past 5 years, he has built and run the marketing departments of some of Denmark’s fastest-growing startups. Join us to get some useful insights regarding growth hacking tools as well as suggestions for a future career within digital marketing.
https://GrowthSecrets.org - Digital Marketing and Growth-Hacking Masterclass
In this sixth episode of the Marketing Laboratory, you get to tune into the conversation that MarketingLab's president Andreas had with the two consultants Frederik Jensen and Andreas B. Stær from Inviso - a consultancy bureau helping firm to optimize and develop their business using data. Together, they discuss one of Inviso's most recent success stories, which is focused on how they utilized data to enhance the webshop of one of the world’s biggest sports brands. This leads up to a broader conversation on the role of data within e-commerce and the learnings that have emerged from the various cases that Inviso has been involved in.
In this episode, we talk about taking the leap of faith of starting your own business as a student, or newly graduated student, and how to balance such a task with your other commitments. Hear the two Copenhagen Business School and MarketingLab alumni Mathias and Frederik tell us the founding story of Temply and share more about their entrepreneurial journey.
In this episode, Steen Rasmussen, Co-founder of IIH Nordic and, Bob Moesta, President & CEO of The ReWired Group are discussing their perspectives on the importance of changing the mentality of marketing. People don’t buy a product, they hire it to do a job. By realizing how marketing is actually about building relationships and helping the customers to find a solution to their problems you can help them decide to buy by supporting their individual customer journey.
Join Carl Lager, Growth Manager at the Swedish insurance company Hedvig, and Mogens Bjerre, widely published scholar and professor at Copenhagen Business School, in their discussion on brand management within the insurance industry. This podcast takes you through digital brand management, how to earn your customers' loyalty, and the expected shift from pain focus to gain focus within marketing and sales the coming years.