In this episode of Marketing Insights with Shanita Baraka Akintonde, we look into Advertising Ecosystems to explore what really fuels today’s advertising industry — people, purpose, process, and perspective. Her guest, Sean Brewster, Global Business Lead, Omnicom Production, is a seasoned advertising professional with over two decades of experience guiding some of the world’s most recognized brands. From Bayer and Bud Light to SC Johnson and Quaker, Sean has led integrated campaigns across me...
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In this episode of Marketing Insights with Shanita Baraka Akintonde, we look into Advertising Ecosystems to explore what really fuels today’s advertising industry — people, purpose, process, and perspective. Her guest, Sean Brewster, Global Business Lead, Omnicom Production, is a seasoned advertising professional with over two decades of experience guiding some of the world’s most recognized brands. From Bayer and Bud Light to SC Johnson and Quaker, Sean has led integrated campaigns across me...
Fear or Hope? The Emotional Tug-of-War in Marketing
Marketing Insights
15 minutes
2 months ago
Fear or Hope? The Emotional Tug-of-War in Marketing
Marketing campaigns often tap into human emotions to influence decision-making. Two of the most powerful emotions marketers leverage are fear and hope. Fear-based marketing warns consumers about risks and negative consequences, while hope-based marketing inspires them with possibilities and positive outcomes. Both strategies can be effective, but the key is knowing when, where, and how to use them.
Marketing Insights
In this episode of Marketing Insights with Shanita Baraka Akintonde, we look into Advertising Ecosystems to explore what really fuels today’s advertising industry — people, purpose, process, and perspective. Her guest, Sean Brewster, Global Business Lead, Omnicom Production, is a seasoned advertising professional with over two decades of experience guiding some of the world’s most recognized brands. From Bayer and Bud Light to SC Johnson and Quaker, Sean has led integrated campaigns across me...
