The MQL Dilemma: Rethinking B2B Marketing Metrics feat. Abdul Rastagar

https://is1-ssl.mzstatic.com/image/thumb/Podcasts221/v4/c8/6e/55/c86e55e8-c9f7-f136-7f7d-de4f58c3ab7d/mza_12555040263056336862.jpg/600x600bb.jpg

Marketing in the Raw with Adam Helweh

Adam Helweh

53 episodes

5 months ago

Welcome to "Marketing in the Raw," the podcast where marketing leaders reveal real-world tactics for impactful B2B strategies. Dive deep into substance with host Adam Helweh, who cuts through the fluff to deliver actionable tips and authentic insights. Join us for engaging conversations as guests share their unique journeys, successes, challenges, and battle-tested strategies. Tune in for a rich exploration of the marketing landscape and gain valuable insights to elevate your marketing game.

Marketing

Business

RSS

All content for Marketing in the Raw with Adam Helweh is the property of Adam Helweh and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business

https://artwork.captivate.fm/93990dd3-e8ec-4f70-bf22-cb42167f08d7/89444-1727736290019-36d963d93a293.jpg

The MQL Dilemma: Rethinking B2B Marketing Metrics feat. Abdul Rastagar

Marketing in the Raw with Adam Helweh

1 hour 2 minutes 57 seconds

11 months ago

The MQL Dilemma: Rethinking B2B Marketing Metrics feat. Abdul Rastagar

Is the MQL (Marketing Qualified Lead) holding back your marketing success? In this eye-opening episode, Adam Helweh interviews Abdul Rastagar, a data-driven marketing leader with roots in life sciences and healthcare. Abdul brings a unique perspective to modern B2B marketing, challenging outdated practices and inspiring a new way of thinking about metrics, strategy, and outcomes.

Talk to me: • Twitter: /adamhelweh • LinkedIn: /adamhelweh • Instagram: /adamhelweh • Don't forget to subscribe to my YouTube channel: / adamhelweh Learn more about my digital marketing agency, Secret Sushi: • https://secretsushi.com/