In this episode of Marketing in the Now, host David Reske sits down with Scott Miller, CMO and former aerospace engineer, to explore how empathy-driven communication strategies can transform marketing outcomes. Scott draws on his diverse leadership background across industries to share actionable insights for CMOs leading multi-brand organizations. From building messaging grounded in real customer pain points to fostering internal buy-in and embracing iterative testing, Scott outlines a modern marketing playbook rooted in humility, cross-functional collaboration, and measurable impact. If you're looking to elevate your marketing leadership and build campaigns that truly resonate, this episode is packed with wisdom you won’t want to miss.