In this episode of "Marketing in the Now," David Reske interviews Becky Chandler, a P&L leader and former VP at Bright Horizons with deep expertise in business and digital transformation. Becky discusses the common challenges faced by tech-enabled businesses that have fallen behind their competitors due to tech debt, complacency, and underinvestment. She explains that successful transformation is not just a technology project, but a strategic effort that requires aligning people, process, and technology. The conversation delves into the importance of balancing investments (pebbles, rocks, and boulders), using a prioritization framework like RICE, and proactively managing the risk and resistance that often accompany significant organizational change.