Forget glossy influencer campaigns, the real power in e-commerce right now?  Your own people. In this mini episode of Marketing in the Madness, we uncover how Marks & Spencer, of all brands, quietly became the new Zara, by handing the camera to their employees. Our guest breaks down:- How employee-generated content (EGC) is flipping social commerce on its head- Why shoppers trust real staff more than influencers- The secret behind 2x higher order values and 3x more site visits from live shopping- Why authenticity beats polish - and how that’s changing the future of e-commerce From live shopping to shoppable stories and social proofing, this convo dives into what happens when brands let their people become the stars. If you care about e-commerce, social commerce, or brand authenticity, this one’s a must-watch LiSAhttps://www.hello-lisa.com/ Sophie Frereshttps://www.linkedin.com/in/sophie-fr%C3%A8res-n%C3%A9e-spethmann-3316548/ Katie Streethttps://www.linkedin.com/in/katiestreet/https://www.instagram.com/streetmate/   Marketing in the Madness https://www.instagram.com/marketinginthemadness/https://www.linkedin.com/company/marketing-in-the-madness-podcast