The next evolution of commerce has arrived and it’s powered by AI. In this episode of Marketing in the Madness, Jason Cottrell, Founder & CEO of Orium and incoming President of the MACH Alliance, joins live from the MACH X Conference in London to explore how agentic commerce and composable technology are transforming the way brands build, sell, and connect. From in-chat shopping on ChatGPT to the launch of new agentic protocols backed by OpenAI, Google, and Stripe, Jason breaks down how these technologies are reshaping the foundations of modern business. What you’ll learn: How AI-driven platforms like ChatGPT, Gemini & Perplexity are changing customer journeys. Why the new ACP standard could redefine how we buy online. The growing impact of agentic ecosystems and interoperable AI agents. How composability enables faster innovation across global brands. And much more! Marketing in the Madness is the straight-talking podcast for marketing and digital leaders who want more - more growth, more clarity, and more impact. Hosted by Katie Street, it brings together bold brands, sharp thinkers, and next-gen voices from across the industry — from Estée Lauder to Vodafone, Contentful, Jägermeister, and beyond. Each episode cuts through the noise with real stories, honest insights, and ideas you can actually use. If you’re serious about staying ahead of the shifts in AI, marketing, and tech - subscribe now!