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The One Secret Ingredient to Creative Campaigns From Nestlé’s Marketing Leader
Marketing in the Madness
15 minutes
3 months ago
The One Secret Ingredient to Creative Campaigns From Nestlé’s Marketing Leader
Send us a text What does it take to keep some of the world’s biggest brands at the top of their game? In this episode, Katie gets the inside story from James Godfrey, Global Head of Marketing and Sales Capability at Nestlé - the man who teaches 55,000 marketers and salespeople across 180 countries how to build campaigns that truly land! From global creative strategies for iconic brands like KitKat and Nespresso, to navigating the rise of TikTok, influencer marketing, and AI, James shares r...
