In this mini episode of Marketing in the Madness, River Island’s CIO Simon Pakenham-Walsh reveals how one of the UK’s biggest fashion retailers is reinventing the customer experience through technology - both online and in-store. After a “summer of reset,” the brand is doubling down on innovation, data, and seamless shopping journeys. What you’ll hear: - From RFID-powered “dump bucket” self-checkouts to smart fitting rooms that recommend your next size — River Island is redefining frictionless retail. - How Simon’s team is uniting website, app, and store tech into one connected system where customers can browse, buy, and return anywhere. - Why River Island’s focus on data, agility, and micro-experiments is shaping the future of retail innovation and customer experience design. This isn’t just a tech upgrade, it’s a retail revolution built for the next generation of shoppers. Subscribe to this channel for more raw, real conversations with the people shaping the future of marketing, tech, and creativity. Simon Pakenham-Walshhttps://www.linkedin.com/in/simon-pakenham-walsh/ Katie Streethttps://www.linkedin.com/in/katiestreet/https://www.instagram.com/streetmate/ Marketing in the Madnesshttps://www.linkedin.com/company/marketing-in-the-madness-podcast Street Agencyhttps://street.agency/https://www.instagram.com/street.agency/https://www.linkedin.com/company/streetagency/