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Inside Holland & Barrett’s AI-Powered Customer Experience Strategy
Marketing in the Madness
14 minutes
3 months ago
Inside Holland & Barrett’s AI-Powered Customer Experience Strategy
Send us a text In this live episode from Shoptalk Europe in Barcelona, Katie Street sits down with Lidia Muravieva, Chief Experience Officer at Holland & Barrett, to explore how one of the UK’s most established health and wellness retailers is transforming its entire customer journey! This isn’t just another digital transformation story, it’s about breaking legacy barriers, connecting fragmented data, and using AI to deliver truly personalised experiences both in-store and online. Lidia...
