All content for Marketing in the Madness is the property of Marketing in the Madness and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
How to Win the 60% of Deals You’re Losing Without Knowing It
Marketing in the Madness
30 minutes
3 days ago
How to Win the 60% of Deals You’re Losing Without Knowing It
Most B2B marketers are missing their biggest growth opportunity and it’s hiding in plain sight.
At our Marketing in the Madness Live anti-conference, Jennifer Shaw-Sweet, EMEA Lead at LinkedIn’s B2B Institute, breaks down the “Hidden Buyer Gap” - why 40–60% of deals never close, how to reach the decision-makers you’ve been ignoring, and why brand fame still wins in a world obsessed with clicks.
From the psychology of The Bachelor to the “Circles of Doom” that show how marketing and sales fall out of sync, this talk is a masterclass in how to think differently, act smarter, and make marketing the true engine of growth in your business
Follow us for upcoming talks from the world’s biggest brands and boldest thinkers.
Jennifer Shaw-Sweethttps://www.linkedin.com/in/jennifer-shaw-sweet-7134a56/
Katie Streethttps://www.linkedin.com/in/katiestreet/
Marketing in the Madnesshttps://www.linkedin.com/company/marketing-in-the-madness-podcast/https://www.instagram.com/marketinginthemadness/
Street Agencyhttps://www.linkedin.com/company/streetagency/https://www.instagram.com/street.agency/
