Retail is changing fast and River Island is already running ahead of the curve. In this episode of Marketing in the Madness, we dig into how the brand is building smarter systems, faster teams, and better customer experiences using AI. From automated code generation to an internal AI platform called Delta, River Island’s tech team is turning innovation into a daily habit. We talk about what’s next for the brand, how AI is transforming retail operations, and why now’s the moment to plug in and start experimenting. What you’ll learn: - How River Island is building AI into its day-to-day operations- Why “test and learn” cultures are reshaping the retail playbook- The power of modular tools like Delta- What’s next for customer experience across web and stores Don't forget to subscribe to our channel and hit that notification bell to stay ahead of the madness. Chapters 00:00 – AI is now driving 50% of online traffic00:24 – The rise of test-and-learn cultures01:18 – How AI models are reshaping search02:28 – Inside River Island’s AI engine: Delta05:26 – The power (and risk) of new AI tools06:39 – AI’s future: scary or exciting?06:52 – River Island’s next chapter in innovation07:53 – Building smarter stores and better systems Simon Pakenham-Walshhttps://www.linkedin.com/in/simon-pakenham-walsh/ Katie Streethttps://www.linkedin.com/in/katiestreet/https://www.instagram.com/streetmate/ Marketing in the Madness Street Agencyhttps://street.agency/https://www.instagram.com/street.agency/https://www.linkedin.com/company/streetagency/