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Marketing in the Madness
Marketing in the Madness
100 episodes
3 days ago
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Marketing
Business
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Marketing
Business
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EPAM x Boden: Replatforming to Shopify, Retail Tech & What’s Next in E-Commerce
Marketing in the Madness
20 minutes
3 months ago
EPAM x Boden: Replatforming to Shopify, Retail Tech & What’s Next in E-Commerce
Send us a text Live from Shoptalk Barcelona, we’re switching it up. This episode sees EPAM’s Mark Simpson, Director of Global Alliances, take the hot seat as guest host - interviewing Ana Machado da Silva, Senior Head of Product Management & Experience at Boden. They reveal the tech transforming Boden’s customer journey, why Shopify is more than a DTC, and how legacy brands are staying relevant in a hyper-digital, AI-fuelled world. If you’re in retail, fashion, digital product, or just ...
Marketing in the Madness