Can AI do 90% of your job?  Maybe.  But the last 10% - story, judgment, and real human connection -  is where careers are won.  In this conversation with Chris Croft, we get honest about using AI boldly without losing your voice, why brand polish matters less than authenticity, and why people skills are the new moat. What we cover: - Authenticity > aesthetics: Your studio and brand can change; what audiences trust is you, open and honest on camera.  - Agentic AI is here: From bookings to cold calls, AI will eat routine work so double down on the human bits: rapport, influence, leadership.  - The “20 ideas” creativity workout: Push past the obvious; ideas #15–20 often contain the gold. Then let AI add another 20 to spark what you missed.  - Where AI shines (and doesn’t): Great for ideation, structure, and pros/cons, you still choose, tell the story, and add the edge audiences remember.  - AI music is fun, not Dylan: Tools like Suno can make catchy songs, but originality and lived nuance still belong to humans.  - Aim for the top 30%: If you’re in that tier for creativity and people skills, you’ll outperform today’s AI and tomorrow’s.    If you’re a marketer, creator, trainer, or leader, this episode gives you a practical playbook for partnering with AI while staying unmistakably you. Expect candid examples, a few laughs, and a clear path to staying valuable as tech races ahead.   If this resonated, hit the notification bell to stay tuned for upcoming episodes!