A podcast about marketing, by Aaron and Søren. We cut through the clutter of all the jargon dominating the marketing world and investigate what's really behind the meaning of the buzzwords, trace their emergence and figure out their role - if any - in the toolbox of marketers of today.
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A podcast about marketing, by Aaron and Søren. We cut through the clutter of all the jargon dominating the marketing world and investigate what's really behind the meaning of the buzzwords, trace their emergence and figure out their role - if any - in the toolbox of marketers of today.
In Episode 2 of the Marketing Heretics we explore ‘customer experience’. A shameless repackaging of the kind of customer journey thinking that’s been around for decades, or a shiny new business-critical discipline? We connected with Faris Yakob and Tom Peters - among many others - to help us shed some light on CX, and whether or not it’s something agencies have any business selling.
Links we mention in the episode:
The Holla Agency: http://www.thehollaagency.com.au/
Forbes article on Customer Experience: https://www.forbes.com/sites/davidcooperstein/2015/08/11/brand-versus-customer-experience/#278f4372107f
Quote from Malcom Auld: https://themalcolmauldblog.com/2016/03/28/more-than-ever-before-customers-want-to-be-sold-too/
Faris Yakob on Brand Experience: https://www.warc.com/newsandopinion/opinion/what_is_brand_experience/2604
You can now also subscribe on Apple Podcasts: https://itunes.apple.com/us/podcast/id1356487204
If you want to get in contact with us, best way is on twitter:
Aaron: twitter.com/aaron87
Søren: twitter.com/sorenravn86
Marketing Heretics Podcast
A podcast about marketing, by Aaron and Søren. We cut through the clutter of all the jargon dominating the marketing world and investigate what's really behind the meaning of the buzzwords, trace their emergence and figure out their role - if any - in the toolbox of marketers of today.
