A podcast about marketing, by Aaron and Søren. We cut through the clutter of all the jargon dominating the marketing world and investigate what's really behind the meaning of the buzzwords, trace their emergence and figure out their role - if any - in the toolbox of marketers of today.
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A podcast about marketing, by Aaron and Søren. We cut through the clutter of all the jargon dominating the marketing world and investigate what's really behind the meaning of the buzzwords, trace their emergence and figure out their role - if any - in the toolbox of marketers of today.
In the first episode of the Marketing Heretics Podcast we tackle the concept of ‘data-driven creativity’. We explore how data relates to creativity – now and in the past – and delve into topics including dynamically optimized creative, and the changing role of account planning. And we take a scenic detour into some of the ways ‘traditional’ marketing thinking is evolving.
Want to get in touch? We’d love to hear what you think - let us know your thoughts/suggestions/questions over on Twitter:
Aaron: twitter.com/aaron78
Søren: twitter.com/sorenravn86
Marketing Heretics Podcast
A podcast about marketing, by Aaron and Søren. We cut through the clutter of all the jargon dominating the marketing world and investigate what's really behind the meaning of the buzzwords, trace their emergence and figure out their role - if any - in the toolbox of marketers of today.
