A business and philosophy podcast recorded in Helsinki, Finland hosted by Tan Lay and Heidi Akselin featuring guests from around the world sharing professional stories and insight.
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A business and philosophy podcast recorded in Helsinki, Finland hosted by Tan Lay and Heidi Akselin featuring guests from around the world sharing professional stories and insight.
032 - Very Finnish Marketing and the Art of Online Community Building
Marketing Helsinki
50 minutes 50 seconds
4 years ago
032 - Very Finnish Marketing and the Art of Online Community Building
Joel Willans is an author, creative director and the founder of various popular online communities including Very Finnish Problems which is one of Finland’s most popular social media brands.
Here we discuss the divide between sales and marketing, selling to Finns vs selling to non-Finns, launching and growing a Facebook page to 15 thousand fans in one month organically. But, my favorite part is when Joel talks about discovering some of the happiest words in the world!
Marketing Helsinki
A business and philosophy podcast recorded in Helsinki, Finland hosted by Tan Lay and Heidi Akselin featuring guests from around the world sharing professional stories and insight.
