A business and philosophy podcast recorded in Helsinki, Finland hosted by Tan Lay and Heidi Akselin featuring guests from around the world sharing professional stories and insight.
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A business and philosophy podcast recorded in Helsinki, Finland hosted by Tan Lay and Heidi Akselin featuring guests from around the world sharing professional stories and insight.
025 - Building Brands in Finland with Minna Kaitala
Marketing Helsinki
51 minutes 17 seconds
5 years ago
025 - Building Brands in Finland with Minna Kaitala
In this episode my guest is Minna Kaitala - an independent branding and marketing consultant based here in Helsinki.
Minna shares key points to building a memorable brand
- to avoid being generic, have an opinion and prepare to go all the way with it.
- to be consistent over a long period of time.
www.minnakaitala.com
Marketing Helsinki
A business and philosophy podcast recorded in Helsinki, Finland hosted by Tan Lay and Heidi Akselin featuring guests from around the world sharing professional stories and insight.
