In our first episode back and after a long awaited return we are back with Series Two of Marketing Goodies. We wanted to kick off with one of the hottest topics from our previous series - influencer marketing.

In this episode Martin, Client Relations Lead at GottaBe! discovers more about inside the life of a content creator speaking about diversity in the industry, the 'love triangle' relationship between brand, influencer and the consumer. We are joined by Zahra Rose and Ellisha-Jade White (thesouthamptongirl) to get insight into their experiences.

Zahra has worked with brands such as Jo Malone, Marks and Spencers and New Look to help brands reach diverse audiences and bring her authentic voice to her community. Ellisha-Jade set-up Focus Group including pages such as Southampton Focus that helps local residents and businesses find the best local experiences and businesses through review and influence.

Episode Two is an interesting conversation around Try before you buy culture and sampling with Phil Toms, Head of Marketing at Keith Spicer Ltd. Join us again for more.