Labubu Unboxed: From High Fashion Accessory to Religious Icon

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Marketing: Global Edition

Jasmine Montgomery, Piers Guilar

42 episodes

2 days ago

A romp through the marketing issues of the day from all around the world in a spirited conversation between advertising and branding gurus Jasmine Montgomery and Piers Guilar Advice for small and big businesses alike, and a bit of a giggle for anyone interested in marketing.

All content for Marketing: Global Edition is the property of Jasmine Montgomery, Piers Guilar and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business,

Entrepreneurship

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Labubu Unboxed: From High Fashion Accessory to Religious Icon

Marketing: Global Edition

16 minutes

3 months ago

Labubu Unboxed: From High Fashion Accessory to Religious Icon

In this week’s episode, Jasmine is unboxing the phenomenon that has taken the world by storm — Labubu.

That’s right, the quirky, creepy, and wildly collectible monster doll created by Pop Mart that’s stirring up obsession, controversy, and even chaos from Bangkok to London, Moscow, and beyond.

So, what exactly is Labubu? How did it go from a blind-box toy to high fashion accessory, religious icon and cultural lightning rod? And how is Pop Mart managing the whirlwind it created?