Why People Don’t Care When You Talk About Your Brand (And How to Change That) Find it hard to talk about your brand in a way that makes people care? You’re not alone! But regardless if you’re pitching to investors, raising brand awareness on a podcast, or delivering a keynote, how you package your information matters - a lot! In today’s episode, Daniel and Helena break down the anatomy of a memorable talk, including how to integrate brand storytelling to keep people engaged from the get go. Topics include: How to craft an engaging origin story How to deliver information packaged as an experience How to use the Hero’s Journey framework to talk about your brand The anatomy of a TED talk, and how you can steal this formula for your pitches, keynotes, etc. And more.   Connect with the hosts! Daniel - MapScaping.com Helene - Tales.co.nz