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The Ins and Outs of Influencer Marketing for the Geospatial World
Marketing Geospatial
24 minutes
1 year ago
The Ins and Outs of Influencer Marketing for the Geospatial World
The Ins and Outs of Influencer Marketing for the Geospatial World
Although “influencer marketing” might make you think of cringey Instagram posts pushing B2C products, it can also be a lucrative marketing avenue for Geospatial products and services.
In today’s episode, Daniel and Helena discuss what B2B influencer marketing looks like in the geospatial world based on Daniel’s own experience with the MapScaping podcast.
Topics include:
Which business goals influencer marketing can be good for
How to choose the right channels and success metrics
How to find the right people to work with and what a good relationship looks like
And more!
Connect with the hosts!
Daniel - MapScaping.com
Helene - Tales.co.nz
