Product Marketing Explained [Part 2/3 of How to Build Your Geospatial Marketing Engine] You’ve got a cool product; but how do you make people care? (AKA buy). That’s where product marketing comes into play. In today’s episode, Daniel and Helena explore what’s involved in B2B product marketing, and outline everything to consider when it comes to packaging, pitching, and selling your Geospatial product or idea. This is part 2 of our mini series, “How to build your B2B marketing engine”, which outlines all the different marketing channels and avenues out there, and guides you in choosing what’s most appropriate for your brand. Topics include: The importance of audience research and how to effectively segment and understand your target market Strategies for positioning and messaging that resonate with your specific audience How to ensure a good product-market fit, including choosing the right go-to-market strategies and packaging your offerings The role of sales enablement in bridging the gap between marketing efforts and sales success How partner marketing can amplify your reach and influence within the geospatial industry Connect with the hosts! Daniel - MapScaping.com Helene - Tales.co.nz