The no. 1 way to make your content stand out in a saturated digital landscape? Treating it the same as you would a product. From your content pillars, to clear positioning and messaging, your content should be based on audience research and solve the problems of your target market. In this episode, Daniel and Helena show you how to use the “content as a product” approach to innovate your content strategy, build a stronger brand presence, and make a lasting impact in the geospatial community. Topics include: Strategic Content Creation: Discover the importance of a methodical approach to content creation, mirroring product development processes, to ensure your content effectively reaches and resonates with your target audience. Identifying and Solving Root Problems: Gain insights into diagnosing the underlying issues your potential clients face and how to position your content as the go-to solution, enhancing your authority and credibility in the geospatial field. Expanding Your Content's Reach: Learn strategies for distributing your content beyond your immediate network, tapping into larger ecosystems to amplify your message and draw in a broader audience. Connect with the hosts! Daniel - MapScaping.com Helene - Tales.co.nz