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How to Build Your 3D Customer Persona (Geospatial Edition)
We all know the importance of “knowing your audience”, yet most customer personas completely miss the mark.
In today’s episode, Daniel and Helena break down what an actually useful customer persona looks like, and how you can go about creating one.
Topics include:
Why most geospatial customer personas suck
How a proper persona helps you nail your brand message
The exact process of building an effective persona using a real-world geospatial example
And more.
Connect with the hosts!
Daniel - MapScaping.com
Helene - Tales.co.nz
