How to Boost Your Organic Traffic with Best-Practice SEO Tools and Concepts SEO is still one of the biggest drivers of organic traffic, yet most geospatial companies aren’t leveraging its full potential. In this episode, Daniel and Helena discuss how SEO works in 2024, including core concepts, best practice workflows, and modern tools to help you win the game. Topics include: How to find and select relevant keywords, and how to integrate them into your content for best organic discoverability Which SEO metrics to consider when creating your content, including search volume, keyword difficulty, domain authority, and search intent The step-by-step process for intentionally outranking your competition and becoming the go-to source Our favourite “traditional” SEO tools, and promising AI-powered newcomers Connect with the hosts! Daniel - MapScaping.com Helene - Tales.co.nz