Brand Marketing Explained [Part 3/3 of How to Build Your Geospatial Marketing Engine] What exactly is brand marketing? And how do you create a geospatial brand your customers love? These questions are at the heart of today’s episode, where Daniel and Helena break down the four key avenues of brand marketing in the geospatial domain. This is part 3 of our mini series, “How to build your B2B marketing engine”, which outlines all the different marketing channels and avenues out there, and guides you in choosing what’s most appropriate for your brand. Topics include: What sets brand marketing apart in the geospatial sector and why it's crucial for your company's growth. How to create a unique and powerful brand by understanding the role of feelings, associations, and the customer's journey in brand perception The strategies behind effective content marketing, SEO, and the significance of maintaining a consistent tone of voice. Connect with the hosts! Daniel - MapScaping.com Helene - Tales.co.nz