For B2B product marketers who want to lead with clarity, launch with confidence, and drive real impact. Hosted by Josh, a seasoned PMM, each episode features conversations with experts across SaaS, AI, and storytelling. You’ll hear tactical advice on positioning, launches, GTM strategy, and building cross-functional influence—plus insights on leadership, networking, and career growth. Whether you’re scaling your first launch or sharpening your narrative, you’ll walk away with actionable takeaways you can use today. Smart, practical, and zero fluff—this is product marketing, done right.
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For B2B product marketers who want to lead with clarity, launch with confidence, and drive real impact. Hosted by Josh, a seasoned PMM, each episode features conversations with experts across SaaS, AI, and storytelling. You’ll hear tactical advice on positioning, launches, GTM strategy, and building cross-functional influence—plus insights on leadership, networking, and career growth. Whether you’re scaling your first launch or sharpening your narrative, you’ll walk away with actionable takeaways you can use today. Smart, practical, and zero fluff—this is product marketing, done right.
In Episode 9, Katie shares invaluable insights on developer marketing, highlighting how it differs from traditional B2B or B2C approaches. Developers are highly skeptical and prefer peer validation and technical accuracy. Effective messaging needs to be solution-oriented and authentic, often relying on DevRel collaboration.
Marketing Genius Unpacked
For B2B product marketers who want to lead with clarity, launch with confidence, and drive real impact. Hosted by Josh, a seasoned PMM, each episode features conversations with experts across SaaS, AI, and storytelling. You’ll hear tactical advice on positioning, launches, GTM strategy, and building cross-functional influence—plus insights on leadership, networking, and career growth. Whether you’re scaling your first launch or sharpening your narrative, you’ll walk away with actionable takeaways you can use today. Smart, practical, and zero fluff—this is product marketing, done right.
