Want to better communicate and engage with your learners and your organisation? Marketing for Learning is here to help you acquire the skills and knowledge you‘ll need to introduce marketing strategies and thinking into your world.
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Want to better communicate and engage with your learners and your organisation? Marketing for Learning is here to help you acquire the skills and knowledge you‘ll need to introduce marketing strategies and thinking into your world.
S2:E3 - Your Learners Are People. Start Treating Them Like It.
Marketing For Learning®
44 minutes 26 seconds
4 months ago
S2:E3 - Your Learners Are People. Start Treating Them Like It.
Too many L&D teams are building content for “learners” — not people.
In this episode, Ash and Han dive into the one thing that makes or breaks every learning initiative: knowing your audience. Not their job title. Not their LMS login history. But what actually drives them.
They unpack:
Why “employees” and “learners” aren’t real personas
How to ask the right people the right questions (and avoid confirmation bias)
What to do with audience research once you’ve got it — and how to avoid building blind
So, if you’re still building learning based on job titles, gut feel, or “what we’ve always done” — this one’s for you. Because relevance starts with understanding. And understanding starts here.
LINKS:
Free guide to building learner personas
Learner persona template
Follow MAAS Marketing on LinkedIn
Marketing For Learning®
Want to better communicate and engage with your learners and your organisation? Marketing for Learning is here to help you acquire the skills and knowledge you‘ll need to introduce marketing strategies and thinking into your world.
